The Arete Jiu Jitsu Collective mat and academy floor
Brazilian Jiu-Jitsu · Goffstown, NH

Build Confidence. Develop Skill. Become Your Best Through Jiu-Jitsu.

A Brazilian Jiu-Jitsu academy focused on technical excellence, personal growth, and a community where anyone can learn, improve, and challenge themselves.

16+ yrs
Coaching Experience
Gi & No-Gi
Every Week
All Levels
Beginner → Competitor
Goffstown
New Hampshire
ἀρετή

Arete — an ancient Greek idea meaning excellence, and the pursuit of becoming the best version of oneself through discipline and intentional action. Here, Jiu-Jitsu is the vehicle. Strength with restraint. Serious training without ego.

What we stand on

Five values, trained by

I

Excellence

Constant improvement through deliberate practice and attention to detail.

II

Discipline

Showing up, embracing challenges, and committing to the process.

III

Community

An environment where students support each other's growth.

IV

Humility

Remaining open to learning regardless of experience or rank.

V

Adaptability

Solving problems both on and off the mats.

A collective

Not a crowd. Everyone in the room gets better when every person in it does.

Coaching Philosophy · Constraints-Led Approach

We build problem solvers, not move-memorizers. Understand the concept, make the decision, adapt under pressure — then feed what you learn back into the next round.

FEED BACK IN UNDERSTAND DECIDE ADAPT
The pursuit of excellence through practice.
The Training

Adult Brazilian Jiu-Jitsu

For complete beginners and seasoned competitors alike — self-defense, competition, and fitness. Structured curriculum, live rounds, and a room that wants you to get better.

  • Gi Jiu-Jitsu
  • No-Gi Jiu-Jitsu
  • Wrestling & Takedowns
  • Positional Development
  • Live Training
Weekly class schedule
The Arete academy training floor
The Academy

A clean, professional place to train

  • New competition-quality mats
  • Structured, concept-first curriculum
  • Experienced black-belt instruction
  • A welcoming, supportive community
  • Clean, professional training space
  • Serious training without ego
Photo: Ian Joubert
coming soon
Founder & Head Instructor

Ian Joubert

A U.S. Army veteran with over 16 years of grappling and combat sports experience — Brazilian Jiu-Jitsu, wrestling, Judo, and MMA. During his service, Ian assisted with the Modern Army Combatives Program, training soldiers in practical grappling.

Before coaching full-time, he spent 10 years as a Quality Engineer at BAE Systems. That analytical, systems-based mindset shapes AJC's coaching: developing adaptable martial artists through intentional practice and genuine understanding — not memorization.

Membership

Train with intention

A collective, not a crowd

Strive for excellence. Build yourself through Jiu-Jitsu.

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